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Introduction

Browser Integration

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Analytics API

  • Introduction
  • Events
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Introduction To Analytics

The trackers are unique tracking codes that must be configured onto the store properties that yield an interaction. We call this interaction an “event”. UNBXD collects visitor events, such as search queries, product clicks, impressions, products added to cart, orders., etc. These events are tracked for each user/visitor using browser cookies. With this information, a profile is built for every visitor, based on his/her affinity to different categories, brands, or prices. This information is then aggregated and analyzed for multiple purposes: 

  • Providing relevant and personalized results on the listing page
  • Enhancing the recommendation algorithms to have a satisfactory product discovery experience.
  • Generating reports

The visitor profiles are key in fetching help fetch relevant and personalized products as search results. It also helps in generating detailed reports. Integrating analytics is a mandatory step towards achieving conversion goals.

Integration Options

There are 3 ways for integrating Unbxd analytics on your web pages:

  • GTM/Tealium Integration – This approach is suitable if you are already using any of these tools for managing the tags on the web pages of your site without touching the HTML code. .
  • Browser integration – This approach is suitable if you can add the JS snippets on the web pages. The included JS analytics SDK makes the easiest way to integrate analytics and this is our recommended approach/
  • API Integration –  Refer to our API documentation and we recommend this route only if you have reasons to not go with the above approaches.

Events required for UNBXD Products

Please find below the list of all the events required to be added based on the scope of the integration ( Search, Browse, Recommendations )

 

Search

Browse

Recommendations

Visitor

Visitor

Visitor

Search Hit

Category Page Hit

 –

Search Impression

Category Impression

Recommendation Impression

Product Click

Product Click

Product Click

Facets

Facets

–

Add To Cart

Add To Cart

Add To Cart

Product View

Product view

Product view

Dwell Time

Dwell Time

Dwell Time

Remove From Cart

Remove From Cart

Remove From Cart

Order

Order

Order

     

NOTE : Refer to the code snippets in the integration links above for examples. All events must be invoked correctly with the documented payload for correct behavior e.g. if an attribute is missing in the search hit event, to our system will not be able to attribute a product click to a search query. Such issues will lead to incorrect session tracking, product attribution, leading to degraded relevance and misleading reports.

Analytics Validation

Unbxd provides a tool to validate analytics integration, which makes your job easier to troubleshoot issues and ensure  correctness.

 

Link to Unbxd Events Validator: : https://unbxd.com/docs/site-search/integration-documentation/browser-integration/

 

The tool is compatible for GTM integration as well as Browser integration. We highly recommend you use this tool by visiting the link above and give us your feedback.

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