As a leading ecommerce platform tailored for furniture retailers, Blueport is renowned for its dedication to delivering best-in-class online shopping experiences to its clients. Their profound understanding of the unique challenges faced by the furniture industry enables them to identify gaps that affect shopper satisfaction, retention, and revenue.

Recognizing the importance of a seamless ecommerce experience, particularly through the search bar, Blueport has partnered with Netcore Unbxd. This collaboration aims to help shoppers easily find the furniture they desire. By integrating Unbxd’s advanced search technology, Blueport strives to elevate the online furniture shopping experience, making it simpler for customers to find the perfect piece.

Opportunities Blueport sought in a new search provider

High-quality, relevant search results

Furniture shoppers often struggle to find specific products, whether it's a particular style, material, or size. Blueport identified that there was an opportunity to have much more accurate search results.

For example, a customer searching for a "leather recliner" might have been presented with a mix of sofas, chairs, and ottomans rather than targeted recliner options. This disconnect between search queries and product results negatively impacted customer satisfaction and conversion rates.

Ability to navigate complex large catalogs

Furniture retailers typically have extensive and diverse product catalogs, which can be challenging for customers to navigate effectively. Blueport found that their previous search solution struggled to handle the complexities of their customer’s product data.

For example, shoppers who searched with complex or multi-word keywords didn’t always get the expected results.

Dynamic Personalization

Blueport recognized the importance of a search tool that could offer advanced algorithms and machine learning capabilities essential for delivering personalized recommendations and search results. A one-size-fits-all approach doesn’t consider behavioural signs, causing shoppers to miss out on discovering furniture that fits their unique preferences and browsing history.

Addressing the challenges and achieving key improvements

Committed to providing the best possible solution for their clients, Blueport chose to partner with Netcore Unbxd, a leader in AI-powered search and personalization. This strategic decision ensures they offer transformative solutions and directly address pain points.

Enhanced search relevance and accuracy

Netcore Unbxd's advanced search algorithms, enriched with millions of synonyms, industry-specific attributes, Named Entity Recognition, and vector understanding, ensure that every search query delivers highly relevant and accurate results.

Intelligent typo tolerance

Netcore Unbxd's robust typo tolerance mechanisms intelligently interpret and correct misspellings in queries, ensuring shoppers receive relevant search results even when their queries contain errors.

Dynamic Faceting

Shoppers can easily narrow down options by style, material, price range, and other key attributes. This intuitive filtering process streamlines product discovery, helping customers find the perfect furniture pieces.

Best-in-class performance

Response time for search results is always a key factor, especially during peak shopping seasons. Blueport aimed to work with a partner that had exceptional infrastructure to support high-traffic seasons.

Aligning with Blueport's shopper-centric approach

Blueport's collaboration with Netcore Unbxd epitomizes its dedication to shopper-centric ecommerce. With faster, more precise searches, personalized recommendations, and an enhanced overall search experience, Blueport reaffirms its commitment to prioritizing customer needs.

These improvements not only streamline the shopping experience, saving time and minimizing frustration but also cultivate deeper satisfaction and loyalty. As Blueport and Netcore Unbxd continue to evolve together, shoppers and retailers can anticipate an increasingly seamless online shopping journey on all the ecommerce sites powered by Blueport.

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