In B2B ecommerce, the ability to quickly and accurately locate products using SKU search is critical. Unlike B2C shoppers, B2B buyers have specific goals and rely on SKU-based search for efficiency and precision. However, subpar search functionality often leads to frustration, abandoned carts, increased support costs, and lost trust—issues that directly impact business operations and buyer retention.
Effective SKU search is built on six pillars: handling partial or mistyped SKUs, scalability for growing catalogs, actionable insights, and delivering speed and reliability. Netcore Unbxd revolutionizes SKU search with advanced features like typo tolerance, flexible query handling, and scalability for large catalogs. By streamlining reorders and unlocking upsell opportunities, it empowers businesses to enhance user experience, boost efficiency, and thrive in a competitive market.
Know more about the psychology of B2B buyers by reading this blog.
As an intuitive search provider equipped to help B2B brands reach maximum ROI, Netcore Unbxd offers specialized SKU search capabilities built to transform the way businesses approach product search.
Unlocking the power of SKU search with Netcore Unbxd
Netcore Unbxd understands that SKUs are not “one-size-fits-all.” Its tailored data types ensure accurate and efficient search results for every scenario.
SKU Datatype: Spot the Needle in the Haystack
Partial Matches: Imagine a procurement manager searching for “SKU-A12” but only remembers the starting characters. The search instantly surfaces options like “SKU-A123” and “SKU-A125B” without requiring the full ID.
Exact Matches: For scenarios requiring pinpoint accuracy—such as a reorder of a critical machine part—search results precisely match the SKU, even with formatting quirks or special characters.
NSKU Datatype: Unleash Flexibility
Substring Matches: Picture an apparel brand’s sales rep searching for “123” in a catalog with “SKU-12345,” “T123X,” or “A-123-Q.” This flexibility enables quick product identification by matching anywhere within the code.
Formatting Flexibility: From camel case to alphanumerics, the system adapts. Whether the input is “CamEl123Case” or “camel123CASE,” results remain consistent.
Let’s face it—customers don’t always enter perfect queries. Netcore Unbxd anticipates these variations to ensure users still find what they need.
Trailing character handling: Imagine a customer searching for "CM532" but the actual SKU is “CM532-REQS/RE.” The system still returns the correct result.
Camel case support: Say a buyer enters “ABc123xyZ” for SKU “ABC123XYZ.” Even with mismatched formatting, the system accurately fetches the intended product. These capabilities are lifesavers, especially for users juggling incomplete or inconsistent SKU details.
Netcore Unbxd’s SKU search thrives on accommodating real-world behaviors.
Direct matches: A corporate IT buyer searching for a specific part number like “PWR-CBL-50CM” retrieves the exact SKU instantly.
Relaxed matches: A warehouse staff member entering “PWR-CB” sees all matching SKUs starting with those characters, speeding up inventory checks.
Special character variations: A retailer searching for “SKU-AB123” or “SKUAB123” finds identical results regardless of hyphens or spaces.
Say, a contractor frequently orders the same set of materials every month. With Unbxd’s reorder feature, the contractor simply enters the SKU IDs from their last purchase and sees them pre-loaded for checkout.
This functionality eliminates the hassle of browsing and improves customer satisfaction for repeat purchases.
Netcore Unbxd’s SKU search is highly beneficial for B2B ecommerce sites due to the nature of SKU searches in this sector. Its advanced capabilities enhance:
Support for repeat purchases: B2B buyers frequently reorder the same products using SKU IDs. Unbxd’s precision ensures quick and accurate search results.
Scalability for large catalogs: With support for catalogs exceeding 100,000 SKUs, Unbxd ensures that even expansive inventories remain searchable and manageable. Streamlines bulk orders: Simplifies locating SKUs for corporate buyers managing large transactions.
Now, let’s have a quick look at the main advantages of using Netcore Unbxd for SKU search:
Personalized results: Results are tailored based on user behavior, location, and device, creating a highly relevant search experience.
Typo tolerance: Missed a character or two? Unbxd still delivers accurate matches. Product variant handling: Grouping all variants under one SKU simplifies product discovery.
Actionable analytics: Insights into frequently searched SKUs and search trends help optimize inventory and marketing strategies.
A/B testing support: Test and refine search configurations for maximum ROI.
Multi-format data support: From JSON to XML and CSV, integrating your product catalog is effortless.
Netcore Unbxd SKU search is a game-changer that captures money where ithe ntent is. By reducing returns, improving reorders, and unlocking cross-sell opportunities, it paves the way for scalable success.
Investing in a bad search tool is as good as having no search at all. Don’t let poor search capabilities cost you customers.
Schedule a demo today and experience the future of B2B commerce!