Running an ecommerce business is a daunting task. Fulfilling orders, managing vendors, and keeping up with customer service are challenging enough in a normal workweek. Add rising customer acquisition costs, personalization demands, and supply chain issues into the mix, and it’s challenging to keep any ecommerce business thriving.

As we move into the second half of 2024, we are analyzing past data points to better plan for the future. Dive into the 2024 ecommerce trends and discover how an AI-powered search, recommendations, and digital merchandising can help meet your business needs.

Key ecommerce trends shaping 2024

#1: Personalization takes center stage

The one-size-fits-all approach is now a myth in online shopping. Customers crave personalized experiences at every step, from product recommendations to customer support. Today’s buyers prefer brands that align with their values and offer a personal touch. Personalization has become crucial for retaining customers, building loyalty, and standing out from competitors. By leveraging personalized product recommendations, search results, and marketing communications, ecommerce companies can create unique shopping experiences that keep customers returning.

However, personalization is a complex, time-intensive process that requires using personal preferences, purchase history, and past service interactions. This can be daunting for many companies.

The Solution? AI-powered Personalization and Recommendations

Netcore Unbxd’s AI-powered technology stack can analyze large datasets, identifying patterns in shopper behavior and preferences. These actionable insights allow ecommerce companies to personalize every touchpoint in the shopping journey. Our personalization engine tailors search results on the fly by understanding the varying contexts of similar queries from different shoppers. This leads to increased repeat purchases and conversions. With over 1 billion personalization widgets, you can create personalized shopping experiences using our no-code Workbench.

#2: Inflation and recession is changing how shoppers spend online

Inflation and economic recession were a major concern in early 2024 and remain so in the second half. As budgets tighten, consumers may reduce online spending, but discretionary spending isn’t coming to a halt. Shoppers are more thoughtful about their purchases, seeking value in a crowded marketplace. This increased competition has driven up customer acquisition costs (CAC) significantly.

The solution? To invest in top-notch merchandising and product discovery tools

Unbxd’s merchandising tools can help you maximize sales by improving product visibility, running targeted campaigns, and enhancing search performance. Our Visual Workbench lets you promote popular products, create landing pages, enable redirects to relevant results, and improve the overall shopping experience to support enterprise KPIs. With over 5,000 merchandisers actively using Unbxd, we’ve seen over 20% revenue growth from campaigns.

#3: Seasonal Events can be breakthrough opportunities

Seasonal shopping events are the heart of the ecommerce system. Every retailer, big or small, aims to capitalize on these occasions to maximize revenue and enhance customer experience. Events like Black Friday and Cyber Monday have shown that customers expect great promotions, extending shopping periods. But, a lot of ecommerce

The solution? Netcore Unbxd is built on a microservices-based, cloud-native, and headless architecture, offering unmatched scalability, flexibility, and resilience. With an API-first approach, we can ensure seamless integration with any existing systems, enabling rapid adaptability to market demands. Our infrastructure supports high-speed catalog ingestion, processing 24,000 operations per second, and boasts a robust disaster recovery strategy that guarantees zero downtime. This advanced setup empowers ecommerce businesses to handle peak traffic effortlessly, maintain optimal performance, and deliver a superior shopping experience at all times.

The takeaway

Shopper-obsessed experiences will dominate ecommerce trends in 2024. From subscription retail to personalization to unified omnichannel commerce, the common theme for ecommerce in the upcoming months is that customer experience comes first. With Netcore Unbxd, you can stay ahead of these trends, ensuring your business thrives by delivering exceptional, personalized shopping experiences.

Read how Resmed’s Path to Enhanced Search Experience improved their conversion rate by 25% by collaborating with us.