Consider this scenario: your shopper is leafing through a fashion magazine when they stumble upon a stylish suit that catches their eye. They're taken in by the suit's intricate details, flawless tailoring, and elegant design, eager to find and buy a similar one. This motivated shopper opens your ecommerce site and taps on your text-only search bar, only to be at a loss for words to articulate what they're seeking. The ensuing frustration causes them to put their shopping plan on hold, leading to missed sales and revenue for your business.
It's far from rare for customers to abandon their shopping carts out of frustration with their search experience. In fact, 83% of shoppers voice dissatisfaction with their shopping journey.
On the flip side, even if they succeed in typing a text query like "celebrity-inspired suit" or "modern tailored suit," it would still require them to manually sift through a sea of product listings, hoping to stumble upon a match.
Wouldn't it be fantastic if your search bar could interpret images? This way, your shoppers could simply show you what they desire, enabling you to reclaim lost revenue.
Introducing Netcore Unbxd visual search
Unbxd Visual Search employs cutting-edge computer vision algorithms and artificial intelligence to scrutinize images uploaded by shoppers.
Our AI-enhanced Visual Search addresses the issue of relevance by providing retailers with a search bar capable of understanding image-based inquiries. With Unbxd's advanced computer vision algorithms, your shoppers can snap a photo of their desired item or upload images they've discovered, and our visual search technology will rapidly assess its features—such as color, pattern, and style—to pinpoint visually similar products within moments.
How does it work?
Catalog indexing
For Visual Search to be efficient, we index all the images in your product catalog. Each image undergoes an encoding process, where its visual features are captured and transformed into a vector representation. This captures essential information about the image, allowing for efficient comparison and retrieval.
Shopper image upload
Your shoppers can perform a visual search and share their reference image by uploading, capturing live, or sharing a publicly available link.
Object identification
Once your shopper provides the visual reference, our algorithms analyze the image to identify the objects of interest, like objects, patterns, and colors.
Similarity search
After identifying objects of interest, Unbxd Visual Search performs a similarity search against the indexed images using a nearest neighbor search algorithm. This algorithm compares the vector representations of the uploaded image with those in our database to discover visually similar products.
Retrieval and suggestions
Our AI system retrieves relevant products from the catalog based on the similarity comparison. These recommended products are displayed to the shopper, eliminating the possibility of irrelevant results and offering a curated array of items that closely match the selected item in the uploaded image.
Your ecommerce site needs Visual Search. Why?
Boost retention
By enabling shoppers to search with images, Visual Search enhances product discovery and drives customer retention by 10%. With this user-centric solution, you engage shoppers more deeply, fostering enduring relationships and promoting repeat business.
Increase conversion rate
Bridge the gap between inspiration and discovery. You can increase conversion rates by allowing shoppers to find what they're looking for, directly impacting your revenue.
Maximize customer engagement
By providing a highly interactive and immersive shopping experience, you can captivate users, keep them on your site longer, and increase their likelihood of purchase.
Personalize the experience
Leverage customer preferences and browsing behavior data to deliver tailored recommendations that resonate with respective shoppers. With relevant personalization, increase your cart size and order value to access the untapped revenue.
Stay ahead of the competition
In the fiercely competitive ecommerce landscape, staying ahead is crucial for revenue optimization. Adopting Unbxd Visual Search demonstrates your commitment to leading-edge technology and provides a unique selling point. This will set you apart from the competitors and lure more shoppers to your business, increasing your customer acquisition proportion and profits.
Visual search fundamentally transforms how shoppers uncover products online. By eliminating the limitations of text-based searches, it amplifies product discovery, enhances convenience, and drives customer engagement. With the ability to search and find visually similar items effortlessly, shoppers experience a seamless and immersive shopping journey. This boosts conversion rates, revenue growth, customer satisfaction, loyalty, and retention.
Embrace the power of visual search to stay ahead in the competitive ecommerce landscape and deliver an exceptional shopping experience that keeps shoppers returning for more.