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Segmentation
Align conversion strategies to match shopper segments
Target shoppers with similar experiences and create targeted campaigns across search and category pages. Define segments based on shopper preferences and geographical locations to help increase engagement, conversion, and revenue.
Predictive segmentation model
Identify unique shopper groups
Classify shoppers into pre-defined and custom business-specific segments like demographics, geographic, and behavioral attributes.
Amplify marketing efforts with seasonal campaigns
Establish year-round strategies to create consistent shopper experiences across search and category pages.
Optimize conversion with segment-based strategies
Automatically identify the ideal offer for each customer based on their preferences and behaviors, while ensuring it maximizes the business's profitability.
Elevate
ecommerce engagement
through strategic segmentation!