Netcore Unbxd segmentation is a targeting layer that groups shoppers into specific segments based on their behavior, preferences, and profile attributes, so you can run segment-based campaigns across search and category pages. Instead of treating all visitors the same, segmentation lets you design different experiences, rankings, and offers for different cohorts, such as new vs returning customers, high-value buyers, or shoppers from specific regions. Netcore Unbxd segmentation is part of the cloud-based, API-first Netcore Unbxd platform and is controlled through a no-code console that business teams can use without developer support.

With Netcore Unbxd segmentation, you can use both pre-defined and custom segments. Pre-defined segments include new vs returning customers, mobile vs desktop users, geographic segments by country, state, or city, and purchase-history segments such as high-value customers and frequent buyers. Custom segments can be built from any combination of attributes, including behavioral signals like abandoned cart or wishlist activity, demographic information where available, and RFM-style metrics such as recency, frequency, and monetary value.

The predictive segmentation model in Netcore Unbxd analyzes shopper interactions, purchase history, and contextual signals to automatically assign each shopper to the most relevant segments. Instead of relying only on static rules or offline lists, the model updates segment membership as behavior changes, such as new categories browsed, brands explored, or cart patterns. This keeps segments fresh and makes sure segment-based campaigns reflect what shoppers are doing now, not what they did months ago.

You can apply Netcore Unbxd segmentation directly to on-site search results, category pages, and merchandising strategies. For the same query or category, different segments can see different product rankings, boost-and-bury rules, banners, landing pages, and content. Segmentation also works alongside personalization and a/b testing, so you can run tests targeted to specific segments and fine-tune experiences that are tailored to each cohort instead of running one-size-fits-all experiments.

Netcore Unbxd segmentation supports seasonal and year-round campaigns by letting you define strategies for specific segments and time periods, then apply them consistently across search and category pages. For example, you can have one set of rules and offers for “holiday deal seekers,” another for “loyal high-value customers,” and another for new visitors during the same peak season. This structure makes it easier to reuse successful segment-based playbooks throughout the year while still adapting to seasonal demand and promotions.

Netcore Unbxd segmentation helps you choose the right offer or experience for each segment by combining segment definitions with performance data and testing. You can configure different offers, messages, and ranking strategies for each segment, then track which combinations deliver the best conversion, revenue, and margin. Over time, you can standardize on the winning patterns for each segment, ensuring that shoppers see the offers most likely to resonate with them while the business maintains healthy profitability.

Retailers using Netcore Unbxd segmentation can expect higher engagement, better click-through rates, and improved conversion because experiences are tailored to each shopper group and not generic. Segment-based strategies help focus budgets and merchandising effort on high-value cohorts, protect margins by aligning offers to willingness to pay, and reduce wasted impressions from irrelevant promotions. The result is more efficient marketing and merchandising spend, stronger revenue contribution from search and category pages, and a more relevant experience for every shopper.