- ProductsSearch and BrowseRecommendationsCustomer Engagement
Personalization isn’t broken,its architecture is
Optimize
discovery from the very first interaction
First-interaction
mistakes that cost conversions
Why personalization architecture matters
Most personalization systems fail because the underlying architecture wasn’t built for constant change, fragmented journeys, and real-time intent.
This whitepaper breaks down
From profile-based targeting to intent-driven decisioning
Learn how modern systems interpret shopper behavior as it happens across search, browse, and recommendations without waiting for historical accumulation.
Building personalization as infrastructure
See how leading teams reduce rule maintenance, unify discovery signals, and scale relevance without increasing complexity.
Models that power real-time relevance
Explore how session-aware intelligence, purchase-optimized learning, and multi-model orchestration drive consistent decision-making across journeys.
Anjali Sharma
Product Expert
Bridging the gap between technology and storytelling, I translate intricate product features into high-value content that resonates with technical and business audiences alike.
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