Improving customer experience is a never-ending quest for ecommerce brands. With the pandemic-induced transformation rapidly changing the contours of online shopping, your store must provide a smooth customer journey aided by high-quality digital assets.

As 86% of customers can turn their back on your brand just after two poor experiences, the stakes have never been higher.

Therefore, you must also focus on managing digital resources to build a loyal customer base and convert new prospects. These assets are valuable for digital marketing, item catalogs, advertising, and website development and are also pivotal to improving the product experience.

This is why many businesses are increasingly looking to leverage modern Digital Asset Management (DAM) software to assist them in all short-term and long-term marketing tactics. As a result, the number of DAM users is projected to reach 412 million by 2027.

This article will explore the concept of digital asset management, its advantages, and how to take your brand’s product experience a notch above.

Understanding digital assets

A digital asset includes any data on hardware or commercially valuable digital media data. For example, a digital asset could be a picture, video, or rich media document.

Many businesses already have some digital assets since their companies need rich media and additional documents to improve their branding with collaterals like logos or banners.

However, what distinguishes a digital asset is its intent. It is a company-owned product utilized to support the development or success of a firm. As a result, protecting digital assets necessitates security. Digital assets are critical to a product's development and digital sales in ecommerce. First, however, businesses must pay attention to the aesthetic appearance of product pages.

For example, sometimes unadorned, outdated product photographs must be improved. In addition, some digital media assets function as publications that give additional or expanded information, such as an instructive diagram.

An organization requires these digital assets for their ecommerce operations:

The range and volume of digital assets are increasing day by day

• Photography

• Images for applications

• Images of a group

• Specification documents

• Images with 360-degree rotation

• Videos

What is Digital Asset Management (DAM)?

In brief, Digital Asset Management (DAM) software allows you to monitor, organize, and circulate digital media files, such as photo files, video files, graphic files, documents, etc.

Many advanced Digital Asset Managers can also function as image editors. Over the years, considering the multifold increase in digital data, DAM systems have grown in popularity among selling and advertising teams in recent years, ranging from storing catalogs to collaboration platforms.

Capable of handling a large volume of crucial media files, Digital Asset Management primarily targets organizations that operate many digital resources and marketing materials, communication, and advertising agencies.

4 key advantages of using Digital Asset Management software

Efficient Management and Fast Publication

A DAM system connects all your product features to a visual or audio component, leading to a single source of truth (SSOT). It is a combination that connects product information to essential digital assets. This results in the simplified publishing of high-quality, enhanced, and helpful material on the product site.

Optimized Placement of Digital Content

Digital Asset Management software ensures the proper placement of your digital content to build beautiful, appealing product pages with the appropriate size, style, and perspective ratio for the correct channel.

Enhanced Capabilities

Finally, and probably most importantly, around half of the benefit provided by the DAM software is attributable to its integration with Product Information Management. A PIM system combined with Digital Asset Manager capabilities is the most convenient approach to ensure the optimized dissemination of your product material to increase sales.

Increased Revenue

With quick and reliable digital resources on your product pages, customers will likely have a satisfactory shopping experience. With increased sales and returning customers, your revenue expands. Deploying a DAM is the key to all that.

Why should your Product Information Management solution have Digital Asset Management capabilities?

Product Information Management (PIM) is a solution that allows you to collect, process, and distribute accurate product information across all sales and ecommerce platforms.

Ecommerce brands and retailers extensively use PIM for marketing and sales efforts. To lend a hand to the omnichannel experience, Product Information Management is a response to the evolution of data migration techniques. It assists businesses in improving product experience via plentiful, focused, and trustworthy product information.

To eliminate the need for multiple third-party tools, PIM systems generally offer seamless integration with a DAM or have an in-built DAM feature to consolidate all product information into a single database.

Digital Asset Management Solution can control the accuracy of your data

According to The Shotfarm Product Specifications Report, the two most significant components in the product purchase procedure are its descriptions and the supporting images.

Whereas these two factors are critical in purchasing decisions, producing inaccurate information can severely affect the consumer's faith in the brand. Based on the same poll, more than half of consumers are reluctant to attempt a similar brand again if the product information is inaccurate.

Therefore, you may use a PIM and a DAM solution to modify and check product data and DAM media on the brand’s digital and print assets. The platform also ensures the accuracy and consistency of information and eliminates inaccuracies in product descriptions and graphics across all distribution networks.

How to improve product experience with Digital Asset Management

As per the Wavestone poll on emerging consumer patterns, access to comprehensive product quality information ranks third (78%) among online services that attract customers to the Web.

Therefore, delivering thorough, complete, and well-informed product data to the consumer is critical.

Combining a contemporary, AI-enabled PIM and DAM on a single platform may provide a significant competitive edge to the PXM (Product Experience Management) solution when used appropriately. Thanks to the ease of access and workflow management framework, your groups can quickly collaborate to enhance your product information.

Combining the management of product information (advertising descriptions, technology documents) and product media efficiently delivers the finest product experience to your first-time customers, improving chances of conversion. In Summary Judging by the multiple benefits, it is recommended that you consider a PIM solution that incorporates DAM capabilities and offers cutting-edge features like bulk-edit, bulk-upload, customizable library, etc., for your maximum advantage.

Netcore Unbxd PIM embraces all these Digital Asset Management features and offers a unified dashboard to manage your product information and digital media assets from a single platform.

We also enable you to create a repository, bringing governance and consistency of digital asset quality and letting your customers have a remarkable customer experience.

Request a free demo today!