According to a McKinsey report, the rise of autonomous vehicles, connectivity, electrification, and shared mobility (ACES), as well as changing customer demographics (millennials), demand immediate action from OEMs.

So, one thing is clear:

To lead the race, automakers must prioritize innovative customer experiences to meet the needs of future buyers.

However, outdated catalog management systems create significant roadblocks. For example, you may spend countless hours manually updating product specs across multiple platforms only to find recurrent errors.

Alternatively, you may lose potential buyers because your digital catalogs do not showcase your vehicles' unique features and benefits.

So, how can we fix this?

The solution lies in a powerful approach: adopting an intuitive Product Information Management (PIM) platform that redefines how you manage product catalogs.

In this blog post, we will explore why automotive companies should use a PIM system to create captivating digital catalogs that drive engagement and promote sales.

Outdated catalog management: What’s the issue?

Inconsistent brand experiences

Maintaining a cohesive and personalized brand experience across multiple product catalogs can be challenging in the long run. In many cases, it results in fragmented and disjointed presentations.

Ineffective targeting

Rigid catalog structures often fail to cater to specific shopper segments' diverse needs and preferences, causing customer engagement to take a nosedive.

Lack of data-driven strategies

Outdated catalog management systems also hinder the implementation of data-driven marketing initiatives. This limits the ability of sales teams to optimize conversions and drive sales.

Cumbersome catalog distribution

Distributing updated product catalogs across various channels is time-consuming, hindering the prompt delivery of the latest information to customers.

How can Product Information Management solve the digital cataloging issues of automotive companies?

Product Information Management (PIM) systems offer a single place for all product information, allowing business consistency in the information delivered across all sales channels. This significantly reduces manual update effort and eliminates inconsistencies—as companies expand their product assortments and sell through multiple platforms like Amazon and Etsy.

Here’s how a PIM system can benefit your product cataloging:

Improve data accuracy and consistency

PIM automates data entry and updates, minimizing human errors and maintaining data integrity. This leads to accurate, consistent product information, which is essential for maintaining the reliability of your digital catalog.

Streamlining workflows for faster time-to-market

By providing a single source of truth for product data, PIM facilitates better collaboration among teams, streamlines workflows, and accelerates time to market.

According to data, businesses have reported reducing product listing times by 20% to 30% with PIM systems.

Integration of digital assets management

PIM systems manage product data and digital assets, such as images, videos, documents. This not only helps deliver impactful product content to your customers, but it also enhances the customer experience.

Efficient Multichannel Distribution

With PIM, businesses can distribute product information across various sales channels, ensuring customers have consistent and up-to-date data regardless of where they shop.

This geography-agnostic consistency is vital as digital catalogs grow in importance, with over 57% of online shoppers looking for products internationally.

Why upgrade your digital cataloging with Netcore Unbxd PIM?

Netcore Unbxd PIM, an AI-driven Product Information Management (PIM) platform, offers a comprehensive digital catalog solution from a single dashboard to address these challenges.

This is how it empowers automotive companies to create captivating digital catalogs that drive engagement and sales:

Personalize brand experiences

You can create highly tailored brand experiences, ensuring your catalog perfectly aligns with your unique identity and resonates with your target audience.

The platform's advanced Digital Asset Management features allow for the seamless integration of rich media content, enhancing the visual appeal and immersive experience for customers.

The versatile DAM also acts as an all-in-one converter for all image extensions to WebP. This format’s superior compression significantly reduces file sizes, leading to faster page loading times.

Targeted catalog segmentation

With powerful catalog management tools, you can design product catalogs tailored to specific shopper segments and ensure that your offerings serve their unique preferences and needs.

Such a targeted approach allows you to deliver highly relevant and engaging content, driving increased customer engagement and conversions.

Data-driven catalog optimization

Unbxd PIM's robust analytics capabilities provide valuable insights into customer behavior and preferences. As a result, you can make data-informed decisions for optimizing your catalog content on the go and revamp sales tactics.

These insights can be used to refine your product positioning, pricing, and promotional strategies, ultimately boosting your sales and revenue.

Streamline catalog distribution

Beyond creation, Unbxd PIM also simplifies the distribution of your digital catalogs. With a single secure URL, you can share them instantly with stakeholders.

This streamlined approach ensures customers access the most up-to-date product information, increasing their confidence in your brand.

Identify missing product details quickly

For anyone selling products on multiple online marketplaces, PIM’s Readiness Reports can be an indispensable tool. It generates a Readiness Score for each product and marketplace combination, indicating how well your listing aligns with the platform's expectations.

The report pinpoints exactly which product details are missing or need improvement, such as missing descriptions, low-quality images, incorrect pricing, or category assignments.

Real-time catalog updates

The platform’s powerful automation features allow instant updating of product data in your catalogs, ensuring customers always have access to the latest information.

The one-click edit feature allows quick and accurate updates to product information, ensuring consistency and reducing errors across the digital catalog.

Enhanced presence across marketplaces

Netcore Unbxd PIM helps you seamlessly manage and update your product information in storefronts across various online marketplaces.

Therefore, you can ensure a consistent and professional brand presence. This also leads to more discoverability, higher conversion rates, and, ultimately, greater sales opportunities.

Translate your catalogs and expand your brand

With the platform’s translation app, effortlessly convert your digital catalogs to 90+ languages and align better with local cultural preferences. This helps you expand your customer base across borders and drive global growth.

Conclusion

As the automotive industry evolves, transitioning to advanced catalog management systems can open up new avenues of growth. These systems offer personalized experiences, targeted customer engagement, and streamlined operations, empowering brands to stay competitive in a digital-first market.

Adopting such technologies is key to improving efficiency, customer satisfaction, and sales in the evolving automotive landscape.

To learn how Netcore Unbxd PIM can help you in this journey, schedule a demo today!