Recently, a leading Indian multinational automotive company faced a significant hurdle: its product image management process was slow and inefficient. Uploading product images for various websites and marketing platforms one by one was tedious and error-prone, leading to delays in product launches.
This was a major concern because, in a visually driven e-commerce landscape, product images hold immense power.
87% of consumers cite product images as the top factor influencing their purchase decisions.
Against this backdrop, a Digital Asset Management (DAM) solution streamlines image management, strengthens your brand, and accelerates time-to-market. It is also essential for businesses to tackle inconsistencies, overcome delays, and grab missed opportunities.
This blog will explore how Unbxd PIM's in-app DAM transformed the asset workflows of the automotive company and empowered them to manage images seamlessly and launch their products faster.
Why leverage Unbxd PIM's integrated DAM: Key Benefits
Bulk image upload is a must-have feature for stand-alone DAM systems because it efficiently manages large image libraries, which are often paramount to consistent product information.
However, the AI-driven platform Unbxd PIM's robust in-app DAM goes beyond bulk image uploads, giving you comprehensive control over your entire library of visual and marketing assets.
Here's how it empowers your business:
Simplify your image workflow with bulk uploads and downloads
With Unbxd's intuitive bulk upload and download capabilities, you can efficiently manage large batches of images. This will save you valuable time and help you stay ahead of demanding schedules. You can also reduce your dependence on third-party photographers and editing tools.
Aggregate and secure all your digital assets
Store images, videos, documents, and other marketing materials in a secure, easily accessible location. This single source of truth ensures your teams and stakeholders can always find what they need.
Edit images quickly with built-in tools
Make essential image adjustments on the fly with Photoshop-like modification tools within the DAM. Crop, resize, adjust color tones, blur elements, and more – without switching platforms.
Maintain brand consistency
With asset governance, control how your digital assets are used and protect sensitive brand materials. Establish permissions and granular access rights to ensure your brand is always represented correctly across marketplaces.
Scale your asset library with ease
Finally, Unbxd PIM's DAM is designed to grow seamlessly alongside your business. It maintains peak performance as your product catalog and media assets expand.
Spend less time on manual tagging
AI-powered technology automatically identifies and links images with relevant products, streamlining the process further.
What does your business stand to gain with an intuitive DAM?
By integrating a sophisticated DAM solution, the automotive company experienced significant advantages:
Create a stronger omnichannel brand experience
Consistent, high-quality visuals across all channels enhance the customer journey and bolster brand perception. The automotive company saw a 21% improvement in brand experience metrics.
Accelerate product launches
Faster image uploads and streamlined asset management drastically reduce time-to-market. The organization achieved a remarkable 63% reduction.
Boost team productivity
Eliminate tedious manual tasks and empower your team to focus on high-value activities. The company noticed a 26% increase in productivity after implementing the DAM solution.
Unbxd PIM: Streamlined asset management at scale
Efficient digital asset management can help you stay ahead of your competitors. It is crucial for accelerating product launches, maintaining brand consistency, and delivering a seamless customer experience.
With the transformative power of the AI-driven platform Unbxd PIM's integrated DAM, businesses of all sizes can streamline their visual workflows, secure valuable assets, and gain a competitive edge with faster time-to-market.
Discover how PIM can overhaul your business operations today.
Schedule a demo now!