25 Jan 2019
3 Product Data Management challenges ecommerce stores face
Navaneeth Suresh
Navaneeth Suresh

Product Data Management is one of the many challenges ecommerce stores face. We're excited to announce Unbxd PIM, a shopper-focused Product Information Management (PIM) solution for ecommerce companies.

Excellent product content that is complete, accurate, and rich in product information can significantly increase sales.

Consider these findings from a survey of online shoppers, which underline the importance of product content:

  • 26% of online shoppers consider product information to be 'the most important attribute' when deciding which website to buy from.
  • Over 87% believe clear product images to be essential for a great shopping experience.
  • Over 46% of online shoppers say they research a product digitally before making a purchase.

Deliver right product content to shoppers

Crafting compelling product content that captivates the attention of online shoppers is no easy feat. With vast catalogs featuring hundreds of attributes per product, and a plethora of SKUs and variations to consider, managing such a volume of data is a daunting task. And as companies race to keep their promotional sales aggressive and their product catalogs current and accurate, the challenge only intensifies during peak shopping periods.

But the challenge of product data management extends beyond sheer volume. Brands and retailers must also navigate a complex supply chain, including sourcing data from multiple sources, verifying its accuracy, enhancing it with digital assets like images and videos, and finally distributing it to resellers. That's where Product Information Management (PIM) comes into play, streamlining and simplifying the process of managing product data at scale.

Why use a Product Information Management system?

PIM tool can streamline the entire product data management process and be the single source of truth for all of a brand's or ecommerce company's content needs: from sourcing product data from vendors and suppliers to creating and maintaining product data to enriching it and then distributing it to partners and marketplaces.

You might already be using a PIM system or several different spreadsheets/documents (the 'chicken wire and duct tape' approach).

Still, several issues with that system keep you from engaging with your customers in the best possible way.

Your workflow might be based on legacy tools like spreadsheets, your product data could be in silos, and bottlenecks like email-based approvals could be slowing things down — all hurting your ability to get products out to your sales channels on time.

A cloud-based PIM tool can solve all these problems for your business and help you do more.

The right PIM tool can make your workforce much more productive, enabling them to manage more extensive product portfolios with higher product attributes. More productive teams mean faster product launches, leading to higher sales and revenue.

3 Product Data Management challenges

A PIM solution addresses the three critical challenges of product data management:

  • Data Ingestion
  • Data Transformation
  • Data Distribution

Data Ingestion

Sourcing and consolidating product data from various suppliers can be challenging, as the data comes in different file formats. Product data may be stored internally across multiple tools, resulting in silos and data redundancy.

Data Transformation

Raw product data needs to be enriched with digital assets such as images and videos, and legacy systems like spreadsheets do not handle digital assets well.

Data Distribution

Brands and online retailers can find it challenging to manage their partners, check their product information for export readiness, and adhere to multiple sales channels’ unique content format requirements.

Why Unbxd PIM?

With a surplus of Product Information Management (PIM) solutions already on the market, one may wonder why Unbxd chose to invest in developing another. The answer lies in the unique capabilities of Unbxd PIM, including its AI and machine learning-powered automation engine, which efficiently connects products with shoppers while minimizing errors in the product information. Book a demo with our product experts today if you'd like to learn more about how Unbxd PIM can help your business thrive and expand.

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Unbxd PIM launches activity log tool for ecommerce storesREAD BLOG
How does PIM drive revenue for ecommerce stores?READ BLOG